Blogging about blogging – the ultimate in cyber-narcissism. Last week Twaweza invited me into their office to pick my brains on their impending launch into the blogosphere, so I thought I’d turn my notes into a quick post (and crib sheet for future talks). I’ll try to avoid duplication with my last post on ‘why blog’ – this is more about the ‘how’ and is aimed at NGOs and the people who work for them.
First, it’s worth remembering that talking about ‘blogging’ as a single thing is like talking about ‘writing books’ – pretty unhelpful. The largest number of different kinds of the blog I have yet seen described in one place is 52 – worth a skim.
On with the show, first some general organizational advice:
Who should blog in your organization? A good place to start is to find out who is already blogging, in a private capacity (one hyperactive Twaweza staffer confessed to running 5 separate blogs in her spare time….). They are the ones who actually like the medium. Forcing reluctant staff to blog is very unlikely to produce anything worthwhile.