Is your Online E-commerce Store Search Engines Friendly?
If you have product or service or something else to sell, search engines will help you to land the users who are actively checking for those products/services online. Before going to land the users on your store page, Search engines like Google, Bing, Yahoo, Baidu etc. they should know about your online store and products right!.
Well, Search engines doesn’t have humans to review your web pages, instead they have a software that sends bots or crawler to visit and index your site. If the crawlers have easy navigation and can able to index your web pages from here search engines will pick the web page URL’s and suggest the user.
We have the checklist that can useful for businesses or end-users on how to implement a SEO friendly E-commerce website or As a website owner you can suggest your web-buddy to implement on your online shopping cart.
Think once how much your business is grabbing the users attention, and how much share your online e-commerce store is earning in this competitive market!. Any e-Commerce site does not have follow the necessary search engine guidelines, it will not be able to compete and succeed.
Below should be your prime considerations to make a good online shopping cart:
Make your website is https enabled, so that users feel secure to do transactions on your website. Search engines will give boost to websites which have HTTPS enabled. This will boost your site rankings to 10% higher.
WWW & non-WWW
Make sure that all the other versions of your website is pointing to the preferred URL. If you don’t prefer any URL, search engines will consider the other versions are copy to the original version and it might get confuse to which URL it can prefer to crawl and index. If you neglect this sometimes search engines will move your site to sandbox. Implementing this will boost your rankings 10% on search engines.
Proper Implementation of Meta tag’s like unique h1 to h6 titles, descriptions, and keywords will helpful the search engines to know about the pages. This can increase the search traffic by 20%-30% And implement other meta tag’s which are required.
Search engine Friendly URL’s:
Suggest your web-buddy to implement proper URL’s by combining the targeted keywords phrases, this will improve the traffic by 20%-30%.
Make sure that your e-commerce web store is device and mobile friendly. These days 80% of the online shopping happening through mobile device. If you neglect this, sure you will grab only 30% of the market share. Check here your website loading speed on mobile.
Make sure your website loading time should be <2 seconds. Not only on mobiles, check with all the other devices too, this will help your web store is one step ahead of your competitors.
Addition of optimized content will help your website to be in better position on Google. Write the content which is helpful to users, and make them visit again and again. Follow the guidelines of Google and provide the good content. It will increase the 40% of sales on your website.
Stay tune will update more…..