The truth is Brand advertising via PPC does impact the bottom line. Keyways to build a framework for branding:
1) Make choosing you easier.
2) Show your customers you care.
3) Make it easy to be a loyal customer.
1) Make choosing you easier
Write the best Ad copy…
Before writing the Ad copy quick points to remember!
i) Ad copy should include site links
ii) Sitelinks should be organized according to the stage of customer’s need and interest
iii) Give customers multiple ways to choose their interest
iv) Bid indirect brand terms
Doing a good job in using their ad copy to make themselves stand out as experts to grow your brand to the next level.
2) Show your customers you care
This is such a win-win-win strategy:
And what better way to show your customers you care than by anticipating their issues?
Be there when they want to complain
Show your customers you care for them and will be there for them.
3) Make it easy to be a loyal customer
There are two clever ways to do this. Growing customer lifetime value is one of the most worthwhile things a brand can do.
1) Smarter remarketing
2) Show up for the competition
PPC is a wonderful channel to shape and create stories that will engage and delight your customers. Connect with the right digital marketing agency can help you to achieve this.